Political Viral-Marketing in Facebook

colbert.jpgWithin 12 days, a group on Facebook is about to gain 1.000.000 users. The group is called “1,000,000 Strong For Stephen T Colbert”. Stephen Colbert is a famous American TV-host who parodies Conservative TV-Shows.

The founder of the group, Raj Vachhani, created the group to beat other political groups, such as Anti-Hillary and Obama-Support-Groups:

It’s taken Obama’s 1,000,000 Strong Group more than 9 months to get 381,000 members, We beat it in less than 5 days! [...] Furthermore, It has taken the “Stop Hillary Clinton: (One Million Strong AGAINST Hillary)” more than 8 months to get over 488,000 members. We beat this within 6 days! Goal: 1 Million by the end of 10 days.

He didn’t quite make it, but user growth is an interesting example of the power of viral growth in Facebook groups:

  • 5,000 Members at 4:59 PM (EST) 10/17/2007
  • 10,000 Members at 10:22 PM (EST) 10/17/2007
  • 20,000 Members at 5:26 AM (EST) 10/18/2007
  • 30,000 Members at 12:41 PM (EST) 10/18/2007
  • 50,000 Members at 4:48 PM (EST) 10/18/2007
  • 75,000 Members at 7:30 PM (EST) 10/18/2007
  • 100,000 Members at 12:54 AM (EST) 10/19/2007
  • 170,000 Members at 4:58 PM (EST) 10/19/2007
  • 200,000 Members at 9:43 PM (EST) 10/19/2007
  • 250,000 Members at 11:58 AM (EST) 10/20/2007
  • 300,000 Members at 7:44 PM (EST) 10/20/2007
  • 350,000 Members at 4:43 AM (EST) 10/21/2007
  • 400,000 members at 5:11 PM (EST) 10/21/2007
  • 450,000 Members at 12:16 PM (EST) 10/22/2007
  • 500,000 Members at 5:11 AM (EST) 10/23/2007
  • 550,000 Members at 3:59 PM (EST) 10/23/2007
  • 600,000 Members at 8:06 PM (EST) 10/23/2007
  • 650,000 Members at 11:24 PM (EST) 10/23/2007
  • 700,000 Members at 11:34 AM (EST) 10/24/2007
  • 750,000 Members at 5:31 PM (EST) 10/24/07
  • 800,000 Members at 9:40 PM (EST) 10/24/07
  • 850,000 members at 4:22 AM (EST) 10/25/2007
  • 900,000 Members at 3:24 PM (EST) 10/25/200

Even the Washington Post reported about the group:

At the moment, the candidate of the week on Facebook, where Obama and Paul have ruled for months, is author/satirist/pontificator Stephen Colbert.

Another group called “I bet I can find 1,000,000 people who dislike George Bush!” has reached 500.000 users.

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2 Responses to “Political Viral-Marketing in Facebook”

  1. Kasi-Blog » Blog Archive » Microsoft paid very little for Facebook… Says:

    [...] The Science of Making Social Networks Resonate « Facebook worth 15 billion US-Dollars Political Viral-Marketing in Facebook [...]

  2. Boz Says:

    The funniest thing is that Raj told me he only invited 65 people!

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