Do’s and Dont’s of Blogs
WOMMA, the Word of Mouth Marketing Association (what a great name) released a list of things that blogs should do and what they should not do (the list below is only a summarized version):
- I do not lie and deveive.
- I say who I am and who I work for.
- I respect the rules of other bloggers.
- I don’t ask bloggers to lie for me.
- I am careful when communicating with young people.
- I do not manipulate my ads to generate money.
- I do not use comment-spam.
- I tell everybody how I make my money as blogger.
- If I send somebody in the blog-o-sphere my products, bloggers can give a shit about them.
- If I send somebody in the blog-o-sphere my products and somebody writes about them, they have to tell that they got their stuff from me.
My Comments:
- Ad 1) See number 9 of the Ten Commandments
- Ad 2) Some bloggers say it’s wrong to make a big fuss about yourself when blogging.
- Ad 3) Respecting the rules is fine, but follow them always?
- Ad 4) See 1)
- Ad 5) How do I know who reads my blog?
- Ad 6) Sooner or later it gets detected anyway.
- Ad 7) See 6
- Ad 8 ) For transparency reasons, a good idea. But is it realistic? See for instance here and here for coverage of the website www.payperpost.com
- Ad 9 and 10) See 3.
I find the above ethics either irrelevant, overlapping or indecisive. You?
Via Future Lab, Logic-Emotion.
Update 5th of November: Edelmann, the famous PR agency is now also using blog-ethics – maybe even the (in)famous Womma-guidelines above? Great move.
